[dns-operations] defensive domain registration - yes or no?

John Levine johnl at taugh.com
Sat Apr 27 15:37:35 UTC 2019

In article <CANsEUy1WgJQwqFnQ41Vuc=ZA4SNH2C0g1u9uR062XK8CE3ocqA at mail.gmail.com> you write:
>This is a straw poll, to see what people think, and why, on whether it is
>important to register multiple domains - say, to protect your brand. Or
>whether it's chasing the rabbit down the hole.

If your name is Disney or Paypal, sure.

But since it isn't, don't waste your money.  Your brand is not worth
impersonating, and in the unlikely event that someone does, you can
use the UDRP to thwack the offenders.

A lot of new TLD business plans assumed vast numbers of brands would
buy vast numbers of defensive registrations.  They were wrong.

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